The Odd Couple

According to research from McKinsey entitled “Learning to Love Recessions”  recession and innovation may be more linked than one would assume.  The report argues that those who make strategic, long-term, innovative choices during harsher economic climates are best positioned to enjoy greater gains in the long run.  According to Boris Pluskowski, the founder of Complete Innovator, “Winners emerging from this downturn in the economy will develop an innovation strategy that looks at innovation in a very unique way from most companies.  They will see innovation as something that can impact all parts of the business, in short and medium, as well as long-term time frames.”

Posted by: Wesley Milillo

Sources: Manufacturing Trends, McKinsey Quarterly, Completeinnovator.com

Photo credit: Flanders Technology International 1988 courtesy of flickr user FotoBart.

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